We're in full swing events season! Whether you're enjoying leisure events or corporate events the event industry is back in business! The awards, conference and exhibition sectors are now successfully pivoting back to in-person events and also maintaining a portfolio of successful digital events. E-ticketing or digital tickets has been around for many years but now more so than ever events are ditching paper tickets as the benefits to attendee management, data management marketing and sustainable practices are a must in successful event management.

What is e-ticketing?

An e-ticket or electronic ticket is a paperless proof of purchase used for ticketing at events. E-ticketing is more commonly known for providing a better attendee experience as it allows attendees to purchase e-tickets anywhere from any device. With a few taps on their screen, their ticket is instantly created and ready to be scanned when they enter the venue. However, there are many sales and marketing benefits to the event and event organiser you may not have been aware of.